How do we map and analyze the relationship between “new media” and the Bombay film industry? In what ways have various new media technologies and platforms shaped the ongoing transformation of the Bombay film industry into “Bollywood”?And how do we then think about inter-media relations in a city like Bombay in historically grounded fashion?
This is a question I have been interested in for several years now, and one that is central to the book I’m working on. It emerged from fieldwork I conducted towards my dissertation (back in 2004-05), and subsequent research in Bombay confirmed my initial sense that radio, state-owned television, cable and satellite television, and the Internet and the mobile phone have all shaped the film industry in important ways. To begin tackling this problematic, I decided to work on a case-study of Indiafm.com, one of the most popular and successful film-related websites. And now, that case study has been published in Media, Culture and Society!
“From Indiafm.com to Radio Ceylon: new media and the making of the Bombay film industry,” will be in the journal’s September 2010 issue. Writing this piece was crucial as it served as an opportunity to develop an argument for the book project, and also allowed me to locate contemporary issues of media convergence in a broader historical frame. In particular, stories about Radio Ceylon and the Bombay film industry were fascinating, and proved very useful for arguing that historically informed analyses of inter-media relations are crucial if we are to develop more complex and textured cultural genealogies of the Bombay film industry’s ‘global’ flows and influences.