The latest issue of Time Out Mumbai takes an in-depth look at how a range of musicians in India are taking advantage of a “democratised playing field:”
As the big music labels continue to complain that the internet is killing the music business, independent record companies and artists are reaping the benefits of a democratised playing field. Who needs a studio when you’ve got Fruity Loops on your computer? Who needs MTV when you’ve got YouTube? Who needs Planet M when you’ve got MusicYogi? This might be the most exciting time to be a musician. Tabla star Aneesh Pradhan, who set up Underscore Records with his wife, renowned vocalist Shubha Mudgal, tells us how they have successfully marketed non-mainstream sounds. Thermal and a Quarter tell us how they’ve managed to have three hit albums without being signed up to a label. We also profile the new releases of three recently formed independent record companies and speak to their founders about how music labels can thrive in today’s download-happy universe.
Read it all here (free registration).