This morning, NPR ran the first of a 3-part series on cities like Mumbai, Bangalore, and Hyderabad emerging as major centers of animation production. Profiling Rhythm & Hues, an L.A-based company that has opened an office in bombay, the reporter Laura Sydell explains clearly why the de-centered nature of contemporary animation production needs to be understood not in terms of outsourcing but rather, as a function of concerted efforts by a number of media capitals to compete for this work (Vancouver, London, etc.).
p.s. I was also intrigued by a comment that a Mumbai-based Rhythm & Hues employee made about the experience she was gaining, and that she eventually hopes to produce high-quality animation within India. When I heard that, I was reminded of Roadside Romeo, a feature-length animation co-produced by Yashraj Films and Walt Disney Pictures (trailer here). This will arguably be the first “Bollywood” animation that is not being marketed as a children’s film.