TV and small town India

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With Bollywood writers and directors re-discovering small town India, particularly those in the Hindi heartland (Bunty Aur Babli, Omkara, and so on), could Hindi-language TV be far behind?

A couple of years ago, satellite channels’ programming was largely metro-centric. However, today the smaller towns and villages are being targetted with stories that favour their sensibilities and characters.

With their reach restricted to cable and satellite homes in metros and big cities and watched mainly by people with higher purchasing power, satellite channels’ programming was largely metro-centric and targeted at the middle and lower middle class urban viewers. But for the past one year or so there is a subtle change happening in general entertainment channels’ entertainment content. With the number of cable and satellite homes increasing from 40 million two years ago to nearly 70 million now, satellite channels have started revisiting their programming so as to target viewers in middle-level cities and towns.

Story here.

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One Response to “TV and small town India”

  1. TV » TV and small town India Says:

    [...] ferfire wrote an interesting post today onHere’s a quick excerptWith Bollywood writers and directors re-discovering small town India, particularly those in the Hindi heartland (Bunty Aur Babli, Omkara, and so on), could Hindi-language TV be far behind? A couple of years ago, satellite channels’ … [...]

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